Business owners in central Geelong are calling for a stronger police presence following a disturbing incident in which staff at a retail store were allegedly threatened and intimidated by a man during two separate confrontations.

The incident occurred at Popcultcha, a popular collectibles and hobby store located on Ryrie Street in Geelong's CBD. According to the business, a man entered the store and allegedly behaved aggressively towards staff before returning a short time later and escalating the situation further.

Store manager Jessica Quinn described the encounter as one of the most frightening experiences of her career. She said the man allegedly made threatening remarks, shouted at staff members and caused significant disruption inside the premises. During the second visit, he allegedly threatened workers and damaged store equipment, including computer terminals.

The incident followed an earlier confrontation in which the same man allegedly threatened a young employee. Staff members reported feeling unsafe and traumatised by the repeated encounters.

Business owner Ash Howard said the event highlighted broader concerns about safety in parts of Geelong's city centre. He expressed frustration about recurring antisocial behaviour and called for additional police patrols to improve security for workers, customers and visitors. Howard said many retail employees are young people who should not have to fear violence while performing their jobs.

The incident has reignited debate about crime and public safety in the Geelong CBD. Several local businesses have previously raised concerns about antisocial behaviour, assaults and threatening conduct in parts of the city, particularly during busy trading periods and after dark.

Victoria Police confirmed that a 35-year-old Heidelberg West man was arrested following the incident. He has been charged and is expected to face court at a later date. Authorities continue to investigate the matter and have encouraged anyone with relevant information to contact police or Crime Stoppers.

In response to the incident, the business has introduced additional security measures aimed at protecting staff and customers. Management hopes these steps will help provide reassurance while broader discussions about public safety continue.

Local traders say maintaining a safe city environment is essential for economic activity and community confidence. Many argue that stronger police visibility can act as a deterrent to crime and help reassure workers and visitors that the CBD remains a welcoming place to shop and do business.

While the legal process is ongoing, the incident has become another example of the challenges faced by some businesses dealing with aggressive and unpredictable behaviour in public spaces. Business owners hope the event will lead to greater attention on safety concerns and additional support for those working in the city centre.