Experience Gold Coast has secured the rights to host the Society for Incentive Travel Excellence (SITE) Global Conference in February 2028, marking the first time the event will be held in Australia and the Asia Pacific region. The conference is expected to attract around 500 global incentive travel professionals, corporate planners, luxury travel brands, hospitality partners, and tourism leaders. Industry stakeholders say the event will generate significant economic benefits for the Gold Coast while showcasing Queensland’s world-class business events capabilities to an international audience.