Greater Shepparton has launched its 2026 Business Festival today, bringing together local business owners, entrepreneurs and community organisations for a series of workshops, networking opportunities and business development events. The festival aims to support regional businesses by providing access to ideas, skills and connections that can help strengthen the local economy.

The event program includes a range of free activities designed for businesses at different stages, from new entrepreneurs starting their journey to established organisations looking to expand. Organisers are focusing on practical support, collaboration and sharing knowledge among the Greater Shepparton business community.

The festival opened with a keynote presentation from Eagle Boys Pizza founder Tom Potter, who shared business experiences and insights with attendees. The opening event highlighted the importance of innovation, leadership and resilience for regional businesses operating in changing economic conditions.

Greater Shepparton is a major regional centre in Victoria’s Goulburn Valley and has a diverse economy supported by agriculture, manufacturing, retail, education, health services and small businesses. Local business events such as this festival provide opportunities for organisations to build partnerships and discover new growth opportunities.

The festival is supported by Greater Shepparton City Council along with regional partners, including education and workforce organisations. The collaboration reflects a broader effort to encourage economic development and create stronger connections between businesses, training providers and the community.

Small businesses play an important role in the Greater Shepparton economy, providing employment opportunities and contributing to the character of local communities. Events focused on business skills, digital tools, leadership and networking can help businesses adapt to new challenges and improve long-term sustainability.

The festival also provides a platform for local entrepreneurs to share experiences and learn from successful business leaders. Workshops throughout the program are expected to cover topics relevant to modern businesses, including innovation, marketing, workforce development and planning for future growth.

Community business initiatives are particularly valuable in regional areas, where collaboration between businesses and organisations can create stronger economic networks. Greater Shepparton continues to promote programs that support local employment, skills development and entrepreneurship.

The opening of the Business Festival marks the beginning of several weeks of activities across the region. Residents and business operators are encouraged to participate in events that provide opportunities for learning, networking and professional development.

The festival reflects Greater Shepparton’s focus on supporting a vibrant local economy and recognising the contribution of businesses across the region. By bringing together entrepreneurs, industry leaders and community members, organisers hope to encourage new ideas and strengthen business confidence.

Further events will continue throughout the festival period, offering additional opportunities for businesses to connect and develop new skills.