The luxury waterfront mansion associated with the founders of Australian streetwear label Geedup has reportedly been targeted in a third suspected firebombing, adding another dramatic chapter to the company's ongoing financial troubles.
The property, located in Burraneer in Sydney's south, has become the focus of repeated police investigations after multiple suspicious fire incidents over recent months. Authorities are treating the latest blaze as suspicious and investigations remain ongoing.
The mansion, valued at approximately $19 million when it was purchased in 2024, is linked to Jake "Paco" Catley, one of the founders of the popular Geedup clothing brand. Although the property was reportedly sold earlier in 2026, title records at the time of previous investigations still showed ownership connected to Catley and his family.
Police allege hooded offenders targeted the residence by setting fire near the property's entrance. Previous incidents reportedly involved threatening messages demanding repayment of alleged debts, with videos of the attacks later appearing on social media. Fire and Rescue NSW crews extinguished the blazes before they could spread to the main residence, limiting damage primarily to gates and surrounding structures.
The attacks come during a difficult period for Geedup, one of Australia's best-known independent streetwear brands. Earlier this year, Geedup Online Pty Ltd and a related company entered voluntary administration after accumulating significant debts. Administrator reports indicated combined liabilities exceeding $16 million, including more than $3 million owed to the Australian Taxation Office and substantial related-party debts. Despite entering administration, the brand has continued trading while restructuring options are explored.
Court proceedings involving the company's financial future have also continued throughout 2026. The Australian Taxation Office has pursued legal action seeking to wind up parts of the business, while administrators have attempted to negotiate repayment arrangements with creditors. Company documents presented during the administration process indicate the business still generates strong revenue from limited-edition clothing releases despite its financial difficulties.
Police have not suggested that Jake Catley has committed any criminal offence. Investigators are instead focusing on identifying those responsible for the repeated attacks on the property and determining whether the incidents are connected to alleged outstanding debts or other disputes. No arrests relating to the firebombings have been announced publicly.
The repeated attacks have attracted significant public attention because of Geedup's high profile within Australia's streetwear culture. Founded in Sydney, the brand built a loyal following through limited-edition releases, collaborations and strong social media marketing, becoming one of the country's most recognisable independent fashion labels.
As investigations continue, authorities are urging anyone with information or relevant CCTV footage to contact police. The administration process for Geedup also remains ongoing as creditors, administrators and regulators determine the future of the business.
