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Geelong Fresh Food Market Plan Could Create 91 Jobs - Geelong, VIC
Smart summary
A new feasibility study has backed plans for a permanent fresh food and dining market in central Geelong, with the project forecast to generate significant economic activity.
A new feasibility study has supported plans for a permanent fresh food and dining market in Geelong, with the proposed project expected to create new jobs and attract large numbers of visitors.
The proposal is being developed around the idea of creating a major fresh-food destination where residents and visitors could purchase produce, enjoy prepared food and spend time in a dedicated dining precinct.
The study estimates the proposed market could generate approximately $18.4 million in economic output during its first year and support around 91 full-time jobs.
The planned market could include up to 88 stalls, providing space for fresh produce sellers, food businesses and other operators. Several possible locations near central Geelong have been considered, including Market Square.
The proposal is designed to create more than a traditional food market. The concept would combine fresh produce with dining and community spaces, potentially creating a destination where people could shop, eat and socialise.
Supporters say the development could strengthen Geelong's food economy while creating additional opportunities for local producers and hospitality businesses.
The project could also increase visitor numbers to central Geelong. The feasibility study forecasts around 1.47 million visitors during the first year, with annual visitation potentially increasing to approximately two million over the longer term.
For local businesses, a permanent market could provide another reason for residents and visitors to spend time in the city centre. Increased foot traffic could benefit nearby cafes, restaurants, retailers and other businesses.
The proposal is also being viewed as an opportunity to improve access to fresh food while supporting local producers.
The next stage involves further discussions with stakeholders and consideration of how the proposed market could be delivered.
If developed, the project could become another major attraction in central Geelong and add to the city's growing food, tourism and events offering.
The proposal is still progressing through planning and consultation stages, so the final location, design and operating arrangements have not yet been confirmed.
This is a new Geelong story published on 12 August 2026 and is different from the Geelong stories already sent about the bushfire preparation, Geelong Cats, Vic Open, police reservists and Corio fire.
CouldGeelongFoodMarketFresh
A new feasibility study has supported plans for a permanent fresh food and dining market in Geelong, with the proposed project expected to create new jobs and attract large numbers of visitors.
The proposal is being developed around the idea of creating a major fresh-food destination where residents and visitors could purchase produce, enjoy prepared food and spend time in a dedicated dining precinct.
The study estimates the proposed market could generate approximately $18.4 million in economic output during its first year and support around 91 full-time jobs.
The planned market could include up to 88 stalls, providing space for fresh produce sellers, food businesses and other operators. Several possible locations near central Geelong have been considered, including Market Square.
The proposal is designed to create more than a traditional food market. The concept would combine fresh produce with dining and community spaces, potentially creating a destination where people could shop, eat and socialise.
Supporters say the development could strengthen Geelong's food economy while creating additional opportunities for local producers and hospitality businesses.
The project could also increase visitor numbers to central Geelong. The feasibility study forecasts around 1.47 million visitors during the first year, with annual visitation potentially increasing to approximately two million over the longer term.
For local businesses, a permanent market could provide another reason for residents and visitors to spend time in the city centre. Increased foot traffic could benefit nearby cafes, restaurants, retailers and other businesses.
The proposal is also being viewed as an opportunity to improve access to fresh food while supporting local producers.
The next stage involves further discussions with stakeholders and consideration of how the proposed market could be delivered.
If developed, the project could become another major attraction in central Geelong and add to the city's growing food, tourism and events offering.
The proposal is still progressing through planning and consultation stages, so the final location, design and operating arrangements have not yet been confirmed.
This is a new Geelong story published on 12 August 2026 and is different from the Geelong stories already sent about the bushfire preparation, Geelong Cats, Vic Open, police reservists and Corio fire.
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