Hotel developers in Brisbane are warning that soaring land prices and stronger returns from residential apartment projects are making it increasingly difficult to secure sites for new hotels, despite urgent demand ahead of the 2032 Summer Olympics. Industry figures say apartment developers can consistently pay more for prime inner-city land, leaving hotel operators unable to compete. This is raising concerns that Brisbane may not build enough accommodation to meet the needs of international visitors, athletes, officials and tourists during the Games. Queensland faces a significant shortage of hotel rooms, and developers are urging the state government to consider planning incentives and other policy measures to encourage more hotel construction. Without additional support, many proposed projects may remain financially unviable. Brisbane Times The issue highlights the challenge of balancing tourism infrastructure with a booming residential property market. Industry leaders argue that expanding hotel capacity will be essential not only for the Olympics but also for sustaining long-term growth in Queensland’s visitor economy.