apanese restaurant group Motto Motto Japanese Kitchen is expanding into Western Australia, with plans to open three new restaurants in Perth within 10 weeks. The expansion was reported today, 13 August 2026, and represents a new development for Perth's hospitality sector.

The company is planning to establish its first Perth locations as part of a broader expansion strategy. The new restaurants are expected to operate as franchise-owned venues, creating another Japanese dining option for Perth residents and visitors.

Motto Motto's expansion comes as Perth's hospitality industry continues to attract new restaurant concepts and food brands. Japanese cuisine has become increasingly popular across Australian cities, with restaurants offering sushi, ramen, rice bowls and other Japanese-inspired dishes.

The planned venues are expected to create employment opportunities across restaurant management, kitchen operations, customer service and other hospitality roles. New restaurants can also generate additional business for local suppliers and service providers.

For Perth consumers, the arrival of a new restaurant group will increase dining choices and introduce another established Japanese brand to the local market.

The expansion is also significant from a business perspective because Perth has become an increasingly attractive market for national hospitality brands. Population growth, tourism and continued development across the metropolitan area have created opportunities for restaurant operators seeking new locations.

Motto Motto's decision to establish three locations rather than a single venue indicates that the company sees sufficient potential in the Perth market to support a broader rollout.

The restaurants are expected to be launched over a relatively short period, with the three venues planned within approximately 10 weeks. This will allow the company to establish a presence across Perth quickly rather than testing the market with only one location.

The expansion could also contribute to increased competition within Perth's Japanese dining sector. Competition between restaurant groups can encourage businesses to improve menus, service, pricing and customer experience as they compete for diners.

For local shopping centres and commercial precincts, the arrival of new food and beverage operators can provide additional attractions for customers. Restaurants can contribute to evening activity and help strengthen hospitality offerings in mixed-use developments.

The move reflects the continued growth of Perth as a major Australian metropolitan market. National and interstate businesses are increasingly looking towards Western Australia as an opportunity for expansion, particularly where population and consumer demand support new investment.

Motto Motto's planned entry also highlights the role of franchising in expanding hospitality businesses. Franchise-owned venues allow established brands to grow while local operators manage individual restaurants within the company's broader business model.

The first Perth venues will give local customers an opportunity to experience the brand without travelling interstate. Further details about the exact locations and opening dates are expected as the rollout progresses.

For Perth's hospitality industry, the expansion represents a fresh investment and another sign of continuing demand for new dining experiences.