Broome’s public transport network has received a boost with expanded bus services designed to improve travel options for residents and the thousands of visitors who arrive in the Kimberley town during the peak tourism season.

The increased Trans Broome services aim to provide more frequent connections between key areas of Broome, helping passengers access popular locations, residential areas and tourism precincts. The expansion comes as the town experiences increased visitor activity during the cooler months, which are traditionally one of the busiest periods for tourism in the region.

Broome is a major tourism destination in Western Australia, known for its famous Cable Beach, multicultural history, pearl industry and connection to the wider Kimberley region. The town attracts visitors from across Australia and overseas who come to experience its beaches, natural landscapes and cultural attractions.

Local leaders say reliable transport is important for both visitors and residents, particularly in a regional town where distances between attractions and services can be significant. Improved bus availability can reduce pressure on roads, provide alternatives to private vehicles and make it easier for tourists to explore Broome.

The expanded services are also expected to support local businesses, including accommodation providers, restaurants, shops and tourism operators. During peak visitor periods, increased movement around town helps contribute to the local economy and supports employment opportunities.

Broome’s tourism industry plays a major role in the Kimberley region. The town’s attractions include Cable Beach sunsets, historic Chinatown, pearl heritage sites and access to surrounding wilderness areas.

Community members have welcomed improvements to transport options, particularly for people who rely on public services for daily travel. Better connections can assist workers, students, older residents and visitors who do not have access to private vehicles.

The investment in transport comes as regional Western Australian communities continue looking for ways to improve essential services while managing population growth and tourism demand.

Broome’s location as a gateway to the Kimberley means transport infrastructure plays an important role beyond the town itself. Visitors often use Broome as a base before exploring remote areas, making reliable local services important for the wider tourism economy.

The expansion of bus services reflects the growing need for regional towns to provide modern and accessible transport solutions. As Broome continues attracting visitors and new residents, maintaining quality public infrastructure will remain an important priority.

With tourism expected to remain a key part of Broome’s future, improved transport services are helping the town prepare for continued growth while supporting everyday community needs.