Industrial equipment manufacturer Swivelpole has expanded its national operations with the opening of a new distribution centre in Newcastle.

The new facility represents the company's first dedicated east-coast distribution hub and is designed to strengthen its ability to supply customers across New South Wales, Queensland and other eastern Australian markets.

Swivelpole, which was founded in Western Australia, specialises in industrial equipment and infrastructure products used across a range of commercial and industrial applications. The Newcastle expansion gives the company a strategically located base on Australia's east coast and provides an additional link between its manufacturing operations and customers in eastern states.

The new distribution centre is expected to improve the movement and availability of products by placing stock closer to a significant industrial and commercial market. Newcastle's established port, transport infrastructure and industrial sector make the city an important location for businesses seeking access to the broader Hunter region and eastern Australia.

The expansion also highlights Newcastle's continuing development as an industrial and logistics centre. The city has a long history connected with manufacturing, mining, energy and port operations, while its strategic location provides businesses with access to major transport networks.

For Swivelpole, establishing a Newcastle distribution operation is intended to support its national growth and improve logistics efficiency. The company can use the facility to service customers more effectively while expanding its presence beyond Western Australia.

The announcement comes as Newcastle and the wider Hunter region continue attracting investment from businesses looking to establish or expand operations outside Sydney.

The new distribution centre is therefore significant not only for Swivelpole but also as another example of Newcastle's role in Australia's industrial supply chain.