A Victorian coroner has delivered strong criticism of Australia's online sports betting industry following an investigation into the death of Kyle Hudson, who struggled with gambling addiction before his death in 2021.

Hudson was 22 when he died. According to ABC News, he opened a Sportsbet account on his 18th birthday and went on to place bets totalling approximately $895,733 across multiple betting companies. His net losses reached about $47,945, a substantial amount for a young man who was studying and working in casual jobs.

Coroner Paul Lawrie found that online gambling was the main and direct cause of Hudson's death. The findings raised serious questions about whether betting companies did enough to recognise the warning signs of gambling harm and protect vulnerable customers.

Hudson's gambling reportedly continued despite repeated alerts and interventions from betting companies. Sportsbet sent him emails about his activity and suspended his account on several occasions. However, he was able to reactivate it after indicating that he was gambling within his limits. The coroner criticised the company's position that Hudson had not demonstrated a gambling problem.

The investigation also highlighted a wider problem: individual betting companies generally see a customer's activity only on their own platforms. That means a person can move between bookmakers, making it difficult for any single operator to understand the full scale of their gambling.

The coroner recommended that the federal government consider stronger measures, including a ban on gambling advertisements across mainstream and social media, restrictions on inducements such as bonus bets for young customers, and a national database to help assess gambling-related risks. The recommendations are intended to improve oversight and make it easier to identify harmful patterns before they escalate.

Hudson's case has renewed debate about how online betting is marketed in Australia, particularly to young adults. Gambling advertisements are widespread in sports coverage and digital media, while promotions can encourage customers to return to betting platforms. The coroner said it was unrealistic to dismiss the possible influence of advertising, even though the evidence did not directly establish that advertising caused Hudson's gambling behaviour.

The findings also raise questions about the responsibility of companies that profit from betting. While operators have introduced customer-protection measures, the case illustrates the limitations of systems that rely heavily on individual customers acknowledging a problem or voluntarily limiting their activity.

Hudson's family attended the court proceedings and said they were pleased with the findings. Sportsbet described his death as tragic and said it would consider the coroner's recommendations.

The case is likely to contribute to continuing discussions about gambling regulation, advertising restrictions and the responsibilities of online betting companies. Whether the recommendations lead to additional laws will depend on decisions by the federal government.