The opening of a new Savers thrift superstore in Geelong has prompted concern among local charity-operated opportunity shops (op shops), with many worried the international retailer could change the region's second-hand shopping landscape.

Savers, a large for-profit thrift retailer that operates hundreds of stores across North America and Australia, is preparing to open a major outlet in Geelong's northern suburbs. Unlike traditional charity op shops, Savers purchases donated goods from partner organisations before reselling them commercially.

Local charities say they are concerned the new store could compete for both customers and valuable donations that help fund community services. Many volunteer-run op shops rely heavily on donated clothing, furniture, books and household goods to support programs ranging from emergency relief to homelessness services.

Organisations including St Vincent de Paul, The Salvation Army, and other local charities say every donated item directly contributes to community support programs. Reduced donations could limit their ability to generate income for those services.

Despite these concerns, retail experts believe the impact may be less severe than feared.

Marketing specialists interviewed by ABC News suggest the growing popularity of second-hand shopping means the overall market continues to expand. Rising living costs, sustainability awareness and changing consumer habits have encouraged more Australians to purchase pre-owned goods than ever before. Rather than replacing traditional op shops, Savers may attract new shoppers who previously did not regularly visit second-hand stores.

Many customers also distinguish between charity stores and commercial thrift retailers based on their priorities. Some shoppers deliberately choose charity op shops because they know profits support community programs, while others focus primarily on product variety, convenience or pricing.

Pearl Fitton, a Geelong shopper interviewed by ABC News, said she enjoys finding affordable bargains at local op shops and values the low prices available through second-hand shopping. The continued popularity of thrift shopping reflects increasing interest in reducing household expenses while supporting environmentally sustainable purchasing habits.

The second-hand retail sector has experienced strong growth over recent years. Consumers increasingly view thrift shopping as both an affordable and environmentally responsible alternative to purchasing new products. Reusing clothing and household items helps reduce waste entering landfill while extending the life of usable goods.

Local charity operators say they intend to continue focusing on personalised customer service, community engagement and their charitable mission. Many believe loyal supporters will continue donating because they understand where the proceeds ultimately go.

Savers has stated that its business model also contributes to reducing textile waste by encouraging reuse and recycling. The company partners with selected non-profit organisations that receive payments based on donated goods supplied to its stores.

As Geelong prepares for the new store's opening, both charity organisations and commercial operators will be closely watching consumer behaviour. The outcome may provide insight into how Australia's growing second-hand retail market evolves as more international retailers enter the sector.

While competition is expected to increase, experts believe there remains strong public support for both community-based op shops and larger thrift retailers, provided shoppers understand the differences between the two models.