A growing Warrnambool beauty business is entering a new stage of expansion, with Carly McLaren’s Luscious Skin and Beauty preparing to open a new CBD shopfront to meet increasing demand from local clients.

The expansion represents a major milestone for Carly McLaren, who has built a strong reputation in the region by offering professional skin health and beauty treatments. The business has developed a loyal customer base through personalised services focused on improving skin confidence, appearance and overall wellbeing.

The new CBD location will allow Luscious Skin and Beauty to become more accessible for customers living and working in central Warrnambool. A city-based shopfront is expected to provide greater convenience while helping the business continue growing within the local beauty and wellness industry.

Carly McLaren has spent years developing her expertise in the beauty sector, offering treatments including advanced skin services, IPL hair removal, spray tanning and other personalised beauty solutions. Her focus has been on helping clients achieve healthier skin through tailored treatment plans and professional advice.

The move into a CBD premises reflects broader changes within the beauty industry, where customers are increasingly seeking specialised skin treatments rather than traditional beauty services alone. Modern beauty businesses are combining technology, skincare education and personalised experiences to meet changing customer expectations.

The new shopfront is expected to strengthen Luscious Skin and Beauty’s presence in Warrnambool while creating a welcoming space where clients can access professional treatments in a dedicated environment.

For regional businesses, expansion into central locations can provide significant benefits, including increased visibility, easier access for customers and opportunities to build stronger connections with the wider community. Warrnambool’s growing local economy and tourism sector also provide opportunities for independent businesses to attract both residents and visitors.

Beauty and wellness businesses across Australia have increasingly invested in physical locations that offer personalised customer experiences. Many clients now value face-to-face consultations, professional recommendations and ongoing relationships with local specialists.

Carly McLaren’s expansion highlights the strength of small business growth in regional Victoria. The success of local operators like Luscious Skin and Beauty demonstrates the demand for high-quality lifestyle, health and beauty services outside major metropolitan areas.

The new CBD location is expected to become a destination for clients looking for professional skincare treatments, beauty services and personalised care. The expansion also reflects Carly’s commitment to continuing to invest in her business and provide improved services for the Warrnambool community.

As the business moves into its next chapter, customers can expect the same focus on quality treatments and client care while enjoying the convenience of a central Warrnambool location.