The Geelong City Market has received a major funding boost after the City of Greater Geelong announced an $8.3 million commitment to support the continuation of the popular local marketplace. The investment will help ensure residents and visitors can continue accessing fresh produce, local products and community experiences in the heart of Geelong.

The market has become an important part of Geelong’s city centre activity, attracting shoppers, local businesses and visitors. The funding commitment is expected to provide stability for traders and help maintain the market as a regular destination for the community.

Local markets play an important role in supporting small businesses by providing opportunities for producers, food vendors, artists and independent traders to connect directly with customers. The Geelong City Market has helped showcase regional products while contributing to the atmosphere and vibrancy of the city centre.

Council representatives said continued support for the market reflects its value as both an economic and social asset for Geelong. The initiative supports local entrepreneurship while encouraging more people to visit and spend time in the central city area.

The funding will assist with ongoing operations and improvements to ensure the market remains accessible and attractive for residents and visitors. Organisers are expected to continue working with traders and community groups to develop future market experiences.

The announcement comes as Geelong continues efforts to strengthen its city centre through investment in local businesses, public spaces and community activities. Council initiatives are focused on encouraging more people to visit the CBD and supporting the growth of local economic activity.

Market supporters have welcomed the funding decision, saying it provides confidence for traders and helps protect a valued community space. Regular visitors have highlighted the importance of having local places where people can meet, shop and support regional businesses.

The Geelong City Market is expected to remain a key feature of the city’s weekend activities, offering residents a place to access local goods while contributing to the wider visitor economy.

The funding commitment demonstrates ongoing investment in community-focused projects that support local businesses and strengthen connections across Greater Geelong.